Presentation Materials
2019 Consumer Symposium: Exploring the Evolving World of Energy Materials
Presentations and other materials from SECC’s 2019 Consumer Symposium: Exploring the Evolving World of Energy held on February 4, 2019
Panels
2019 State of the Consumer Report
Patty Durand from SECC, Gomathi Sadhasivan from DNV GL & SECC Research Committee Chair and Bridget Meckley from SECC discussed findings from the annual “State of the Consumer” research and discussed how to use these insights to effectively drive consumer engagement.
Keynote Address: Tracie Boutte
Tracie Boutte, Vice President Customer Experience at Entergy, discussed Entergy’s journey towards building customer engagement strategies.
Consumer Values: The Journey from Interest to Participation
Cris Eugster - Chief Operating Officer at CPS Energy, Harish Munagala - Senior Manager, Marketing Automation and Digital Media at CLEAResult, Marina Donovan - Vice President, Global Marketing and Public Affairs at Itron and Mina Berkow - Policy Manager, Clean Energy at the Environmental Defense Fund used customer personas developed in SECC’s Consumer Values research to examine how selectively engaged consumers define smart energy and the underlying values that drive their decisions. Attendees will gained new insights on ways to address the frustration these consumers express while identifying ways to more effectively engage them in building a smarter energy ecosystem.
Environmentally Beneficial Electrification: Why Should Consumers Care?
Phil Flaherty – Director of Growth and Strategy at Bidgely, Russell Shaver – Consulting Engineer, Electric Vehicles and Emerging Tech at Austin Energy, Erika Myers – Principal of Research at Smart Electric Power Alliance and Rachel Huang – Director Energy Strategy, Research and Development at Sacramento Municipal Utility District discussed consumer educational opportunities and how to explain the benefits of electrification.
Best Practices Awards: 2019 Award Winners
SECC recognized leadership from electricity providers in today’s increasingly customer-centric energy ecosystem by honoring best practices of different electricity providers across five distinct categories including: Consumer Education, Consumer Engagement, Culture Transformation, Smart Energy Innovation and Underserved Markets.
Unlocking the Consumer Value of Data Analytics
Paul Wezner – Director of Product Management at Powerley, Tegan Knifton – Supervisor, Commercial Delivery at Sacramento Municipal Utility District, Chris Lefaivre – Director of Sales at Ecotagious and Devin Hampton – Vice President Business Development at Utility API explored how data can be leveraged to unlock benefits for both consumers and providers.
Making it Simple: Consumer Education through Digital Channels
Eric Dresselhuys – President at Smart Energy Water, Anne Arquit Niederberger – Vice President Market Development at Enervee, Erica Borggren – Vice President Customer Solutions at Commonwealth Edison, Kim Shumway – Executive Vice President Utility Services at Allconnect and Brad Langley – Senior Director of Corporate Marketing at Tendril focused on online and mobile consumer platforms that serve to educate, guide, and reward consumers along their energy journey.
SECC Showcase: Education Resources
Greg Schwartz from SECC highlighted resources SECC has created to assist industry stakeholders in communicating with consumers including a recently released Electric Vehicle Guidebook, video and infographic, The Evolving World of Energy toolkit and the State of the Consumer Actionable Takeaways.
