5/8 SGCC President’s Blog: Utility Innovation and Customer Engagement Successes

SGCC’s President & CEO Patty Durand shares smart grid industry insights on her blog, Smart Consumer Connections. Read below for a snippet of the newest posting (5/8), Utility Innovation and Customer Engagement Successes:

The landscape for customer engagement for energy providers has changed quickly over the last few years. Younger generations with different sets of values are emerging as increasingly important target demographics. The proliferation of smartphones, social media and mobile apps is creating new channels where some customers expect interaction. And customers’ experiences with companies like Amazon, Verizon and Lyft are influencing these customers’ expectations for their relationship with their electric provider.

In this new world of evolving expectations and emerging innovation, members of the Smart Grid Consumer Collaborative have led the way in demonstrating how to effectively reach and engage consumers. Let’s take a look at how three SGCC members have maximized customer engagement around…

Read more on Patty’s blog here > >