Consumer Values: Moving the Needle on Engagement

In this webinar, research leaders Gomathi and Bridget, joined by Jordan Folks, Senior Consultant at Research Into Action, covered the main findings and implications of the “Consumer Values: Moving the Needle on Engagement” report, including consumers’ values related to energy use and the environment; perceived barriers to adopting energy-saving technologies; experience with home improvement upgrades, particularly those related to energy; and the relative importance of various smart energy benefits.