Excellence in Consumer Engagement Study, November 30, 2011
A presentation led by Matt Dinsmore, a Director at Altman Vilandrie and Company who leads the firm's Clean Tech and Smart Grid practice, along with SGCC Executive Director Patty Durand synthesizing results of an in-depth analysis of the consumer engagement practices related to AMI, energy efficiency, direct demand response and smart grid related programs in general. SGCC's "Excellence in Consumer Engagement" study examined 21 established national programs, paying particular attention to messages - both overt and underlying - used to drive awareness, interest and a call to action, as well as messages that drive understanding of why a modern electrical grid is important to consumers.
Consumer Pulse Report with Market Segmentation, October 19, 2011
The Five Energy Profiles: Which Fit Your Consumers webinar presented SGCC's Consumer Pulse Report as a practical consumer segmentation.
Success Stories, September 28, 2011
A discussion to explore where consumers understand the value of the smart grid through programs from SGCC's membership of unique industry perspectives. A discussion led by Andy Zetlan from Aclara Technologies, Barbara Leary from Florida Power & Light and Gary Arcega from Southern California Edison explored current consumer engagement programs including resulting success stories and evaluation processes.
Dynamic Pricing, August 31, 2011
A discussion led by Steve Sunderhauf from Pepco Holdings, Janine Migden-Ostrander from the Office of the Ohio Consumers' Counsel and John Kelly from the Galvin Electricity Initiative on dynamic pricing. Should dynamic pricing be mandatory or optional? Opt-in, or opt-out? What have been your experiences with time-of-use pricing and smart meters? Do mandatory programs exist?
Consumer Concerns, July 27, 2011
A discussion led by Stacia Harper of Ohio Partners for Affordable Energy and Risa Baron of San Diego Gas & Electric about how to better take into account a consumer’s perspective and experiences and methods of approaching consumer concerns.
Consumer Messaging, June 29, 2011
A discussion of SGCC's research underway and other known research on consumer messaging led by Terri Flora from American Electric Power, Ogi Kavazovic from Opower and Sandra Longcrier from Oklahoma Gas and Electric. The discussion continued with experiences our members had with consumer messaging, success stories and what maybe didn't work as intended.
Posted in: Past Webinars