This toolkit’s takeaways, messaging, elevator pitches, stump speech and visual elements are intended for SECC members and power industry stakeholders to use to communicate the smart grid consumer value proposition with consumers. Together, these pieces have the power to steer all forms of communication and content in multiple channels. This approach is based on the assumption that when industry stakeholders use common messages and messaging approaches across different communication platforms and methods to convey the value of grid modernization projects, consumers are more likely to hear those messages and grasp the value proposition.

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