OK, let's set a few relationship rules up front: We only talk when I want to talk. You just have to be there when I need you. We can do this by phone, laptop, Facebook, Twitter or email. And, no, you don't have to be perfect but, yes, you do have to fix it when you mess up. I don't even want to have to ask because I expect it. That is all. Have a nice day! What sounds like a high-maintenance relationship is kind of what utilities face every day with customers, especially during this golden age of analytics and social media.