Member Spotlight: CLEAResult


CLEAResult is the largest provider of energy programs and services in North America. They have more than 2,500 employees in over 60 cities across the U.S. and Canada. They change the way people use energy.

CLEAResult offers a comprehensive set of energy programs and demand side management strategies to help people make smart energy decisions. Their energy experts design and maintain energy optimization services for utility companies, as well as institutional, commercial and industrial organizations. CLEAResult delivers solutions that lower load requirements for utilities, reduce energy bills for end users and minimize environmental burdens on communities.

Customer Centricity

“Customer centricity is vital to the future growth of our industry,” says CLEAResult CEO Aziz Virani. “We must empower customers and put them at the center of everything we do. If we do this well, the customer base will make better, smarter energy choices that benefit our industry and society as a whole.”

In the relentless pursuit of customer empowerment, CLEAResult has created and refined a People First, Buildings Second philosophy. By truly understanding customers’ needs, wants and pain points, and by leveraging technological innovations, the company can help utility providers create messaging specific to the particular needs of individual customers. When CLEAResult tunes into consumers’ attitudes and behaviors and amplify their voices, they can dramatically improve the overall customer experience.

CLEAResult is the dominant provider of retail-based and midstream demand side management programs, with the industry’s strongest technology-enabled capability set and the largest network of relationships across home improvement retailers, global lighting, smart thermostat and other efficient product manufactures. They’re helping utilities best serve their customers through key innovations such as digital instant rebates and critical software platforms like marketing automation.

Success Story

Kansas City Power & Light (KCP&L) – KCP&L sought new ways to reduce demand on the grid and heighten customer satisfaction. Their Rush Hour Reward program leveraged CLEAResult’s services and relationship with Nest to launch an initiative that excited customers about upgrading equipment, introduced demand response and reduced peak demand. The program shattered expectations and in the first year delivered 4,000 DIY installations, 2,000 direct installation of thermostats and a 97 percent customer satisfaction rate on direct installs.

For more information about this SECC member, visit their website or follow them on Twitter, Facebook or LinkedIn.