Research Release: SECC’s Spotlight on Renters

 

The “Spotlight on Renters” report is a meta-analysis of three previous consumer surveys that was commissioned to provide guidance to energy industry stakeholders on who renters are in comparison to homeowners as energy consumers.

The report explores renters’ familiarity with key energy topics affecting them and their communities, their interest in utility programs and energy technologies, and their perceptions and attitudes toward their current electricity providers.

Since 2004, homeownership has trended downward in the U.S., and by the end of 2016, more than one-third of Americans rented rather than owned their homes. However, utilities and other stakeholders often feel that this is a particularly hard-to-engage subset of customers.

Renters, on the other hand, often themselves feel unable to make energy-efficient improvements to their homes and unable to make these requests to their landlords, according to the “Consumer Pulse and Market Segmentation Study – Wave 6” that published in May 2017.

Download the new report to learn more about renters as energy consumers and the opportunities to engage this group of consumers.

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