Research Release: SGCC’s Consumer Driven Technologies Study

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SGCC's Consumer Driven Technologies study sheds light on consumer attitudes and their interest in solar power and electric vehicles.

Consumer Drive Technologies surveyed 1,571 respondents on four distinct technologies and services: residential solar, community solar, green power plans, and electric vehicles. Through oversampling of adopters of residential solar PV and EV technologies, the study supports in-depth analysis of the motivations, concerns and experience of consumers who have recently made decisions regarding their purchase and use.

"By taking a deep dive into the perceptions of early solar and EV users, we are able to provide energy leaders with timely and critical data to help them envision and execute a modernized grid - one that is best able to implement clean, renewable energy for the 21st century," said Patty Durand, President and CEO of SGCC.

Key findings from Consumer Drive Technologies indicate that:

  • Consistent with previous research, we found that consumer demographics and segmentation had a much stronger statistical association with interest in solar PV and EVs than other potential influences
  • Fewer than 22 percent of all consumers claim to have a fairly complete understanding of PV or EVs which is a barrier to engagement.
  • Consumers are moving from a sole-ownership of solar PV and EVs towards power purchase agreements (PPAs), leases, and shared ownership arrangements including community solar.
  • Roughly one-half of consumers who have solar or EV technology have both. Similarly, consumers who are interested in one of those technologies have interest in the other
  • Consumers perceive the value of being connected to the grid and are willing to pay for it.
  • Utilities have a role as an information provider and market booster, but less so as a provider of ancillary services for solar PV and EVs.

To further explore the findings of Consumer Drive Technologies, download the free Executive Summary > > >

If you are an SGCC Member, download the full report > > >