Segmentation in Action: Advancing the Customer Relationship

Download a copy of SECC's “Segmentation in Action: Advancing the Customer Relationship” white paper, which provides detailed information on how to engage each of SECC’s five consumer segments and highlights utility programs and services that are likely to resonate with each segment.

A companion resource to the “Consumer Pulse and Market Segmentation – Wave 8” report, the paper shares tips for identifying each of the segments within a customer base, suggestions for the messaging and communications channels that are most likely to connect with each segment, and what effective engagement looks like in the real world, i.e., existing utility programs.

Utility program examples featured throughout the paper include a demand response program from San Diego Gas & Electric, a smart thermostat initiative from Ameren Illinois, a smart speaker pilot from Southern California Edison, an electric vehicle charging program from Xcel Energy and others.