Top 10 Global Consumer Trends for 2018

With a stronger global economy, in 2018 consumer expenditure is expected to grow at its strongest rate since 2011. However, shifting consumer attitudes and behaviors will continue to cause disruption for businesses. Mobile technology and internet accessibility, in particular, will play a key role in shaping consumer preferences in 2018. This whitepaper helps you to understand what consumer trends will reign in 2018, identify which factors are affecting how consumers make purchasing decisions and learn how to better target your consumers based on what they value in products, brands and companies.

Published: January 16, 2018
Categories: Consumer Engagement.
Author: Euromonitor International.
Resource Type: White papers.
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