2024 State of the Consumer

In 2023, the Smart Energy Consumer Collaborative (SECC) conducted consumer research studies on electrification, the smart grid and renewable energy – plus Snapshot Surveys on energy burdens, outages and more. During this Research Brief Webinar, SECC's Deputy Director Jason McGrade revealed the three major themes on today’s consumers that emerged from this research.

Following Jason's discussion of each theme, guest speakers from Opinion Dynamics, ICF and Touchstone Energy shared additional research findings and utility case study examples that relate to the three themes from the “2024 State of the Consumer” report.