Renewables: Engaging Consumers in the Clean Energy Transition Report
Author: Smart Energy Consumer Collaborative
Date: June 7, 2023
Topics: Clean Energy Consumer Data Consumer Engagement
Resource Type: Reports
Download a copy of the “Renewables: Engaging Consumers in the Clean Energy Transition” report, which seeks to uncover the communications and engagement strategies needed to help consumers understand what it takes to transition to renewables (i.e., community solar, rooftop solar, wind energy and hydropower).
Based on an online survey of 2,000 Americans who are responsible for making energy-related decisions at home, the report explores consumers' familiarity and concerns with renewable energy, their awareness and support for clean energy targets, their willingness to pay more for 100-percent renewable energy and more.
The report closes with an analysis of the renewable energy messaging that resonates with consumers and an overview of the types of engagement strategies that can be effective with SECC's three "middle-ground" consumer segments, the Connected Pragmatists, Simply Sustainable and Trusting Traditionalists.
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