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What We Learned from the Customer Insights Spotlight Series
To provide a deeper look at American consumers, we analyzed the data from our latest segmentation study through three demographic lenses. The three resulting papers examined the Gen Z generation, low-income consumers and the differences between urban, suburban and rural consumers.
Member Spotlights
RUNWITHIT Synthetics
RWI works with strategic leaders to converge and generate intelligence that is clarifying, accessible and dynamic, applying innovative digital twin and simulation technology, to accelerate investments in resilient futures.







