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President’s Posts

Who Should You Target to Maximize Engagement in Utility Programs?

To better understand exactly who today’s consumers are and how industry stakeholders can reach them with programs and services that better meet their needs, the Smart Energy Consumer Collaborative (SECC) recently updated its consumer segmentation framework. Continue reading

Member Spotlights


Electrum was founded in 2014 with the mission of empowering consumers to adopt sustainable technologies through transparency and choice. Electrum transforms the residential home electrification shopping experience by providing an online and customer-focused managed marketplace. Continue reading

Why Join?

The success of smart energy innovation depends on the full engagement of the people at the end of the electrical delivery chain.

Membership Benefits:

A finger on the pulse of consumers.

Unlock a library of best practices.

Promote your work.

Collaborate with other energy leaders.