Consumer Pulse and Market Segmentation – Wave 8
Author: Smart Energy Consumer Collaborative
Date: August 3, 2022
Topics: Consumer Data State of Consumers
Resource Type: Reports
Download a copy of the “Consumer Pulse and Market Segmentation – Wave 8” report, which provides a completely refreshed consumer segmentation framework based on consumers’ attitudes around technology and electricity.
This research was conducted from April to June 2022 and included five 30-minute interviews to begin to unpack consumer opinions on key energy topics. These conversations were followed by a 20-minute online survey of 2,500 consumers (weighted to census data for age, gender, region and income).
With the new consumer segmentation, differentiation relies heavily on two primary factors: the individual consumer’s core interest in their electricity usage (and how their usage affects the grid) and their comfort with and use of technology.