Consumer Understanding of Demand Response

As electricity providers increasingly offer demand response (DR) solutions to balance the grid and avoid costly infrastructure upgrades, understanding consumer perspectives around DR has never been more important.

The “Consumer Understanding of Demand Response” survey – fielded to a nationally representative sample of 2,091 consumers – reveals insights on consumer openness to demand response, their understanding of the benefits, their preferences for program communications and more.

The survey found that 66% of Americans are either interested in participating in a behavioral DR program or are currently enrolled. Interest in direct load control programs is somewhat lower, but a majority of Americans (53%) are still interested or currently participating.

View the infographic to explore additional findings from this Smart Energy Snapshot Survey, including which devices consumers are open to adjusting and the factors that are most likely to influence participation. Members are encouraged to download the slides for the full survey results.