Warming Up to Winter Demand Response

Following a period of extreme cold across the United States, the Smart Energy Consumer Collaborative (SECC) conducted a survey to uncover how Americans are dealing with the rising cost of heating their homes. This Smart Energy Snapshot reveals insights for energy providers and other industry stakeholders looking to better understand consumer openness to demand response programs during the winter months.

Fielded to a nationally representative sample of 2,083 consumers aged 18 or older, the survey found that 79 percent of consumers would likely participate in a program where they voluntarily adjust their heating system for a small financial incentive during the winter.

Consumers are somewhat less interested in a direct load control (DLC) program where the energy provider adjusts the heating system (59 percent); however, 69 percent of Americans with a smart thermostat at home say they would likely participate in a DLC program.

View the infographic here to discover more top findings from “Warming Up to Winter Demand Response”, including whether Americans are actively monitoring their heating usage, what concerns consumers have around winter demand response, how they would like to learn about these programs and more. Members are encouraged to download the slides for the complete survey results.