Electric utilities take note: Millennials are large and soon to be in charge. A recent report by SGCC shows that the nation’s now-biggest demographic is not all that different from the previous generations. They like to save money, but they also want to save the environment. Results from SGCC’s “Spotlight on Millennials” indicate that more than one-third of millennials are intellectually dedicated to living “environmentally aware, high-tech lifestyles.”

APS is installing a 2 MW, 8 MWh battery storage system instead of rebuilding about 20 miles of transmission and distribution poles and wires. It is the first time that APS has used energy storage as an alternative to traditional infrastructure, but it will not be the last, Scott Bordenkircher, director of transmission and distribution technology innovation and integration at APS, says.

Duke Energy announced the formation of a new organization devoted to transforming how customers experience and interact with the company. Leading this new customer experience transformation organization is Barbara Higgins who will be responsible for designing end-to-end strategies for measurement, valuation and enhancing the customer experience for residential, business and commercial customers.

There’s a new model emerging for growth-starved utilities looking to profit from America’s solar and wind power boom. AEP is using it for a $4.5 billion deal that’ll land a massive wind farm in Oklahoma and a high-voltage transmission line to deliver the power. NextEra Energy Inc.’s Florida unit is using it to build solar farms. And in April, the chief executive officer of Xcel Energy Inc. said he’d use it to help add 3.4 GW of new wind energy over the next five years.

Tesla CEO Elon Musk has one. And so does Tesla CTO JB Straubel. Both execs are now proud owners of a Solar Roof -- the cornerstone of the company's solar strategy moving forward. Tesla showed off the Solar Roof for the first time last October, wowing a crowd with textured solar tiles made to look like high-end shingles. The company unveiled pricing and started taking orders on the product in May. Musk recently announced the company had recently completed the first Solar Roof installations.

The utility landscape in the US is changing rapidly, in a way that’s expanding consumer choice and giving individuals a much greater say in energy management. With their native tech abilities, curiosity, cultural understandings and sheer number — millennials are now the largest age cohort — millennials are expected to be in the drivers’ seat. Two recent studies in North America provide rich insights on these trends, most recently SGCC’s “Spotlight on Millennials”.