Electrification at Home and on the Road Report
Author: Smart Energy Consumer Collaborative
Date: October 24, 2023
Topics: Consumer Engagement Electric Vehicles
Resource Type: Reports
Download a copy of SECC’s “Electrification at Home and on the Road” report, which explores consumers’ awareness, interests and concerns related to electrifying their homes (space heating, cooking and water heating) and owning and operating an electric vehicle (EV).
Based on an online survey of 1,500 consumers (plus an additional sample of 621 current EV drivers), the report first covers consumers’ awareness of electric alternatives at home and what would encourage them to move away from fossil fuels for the purposes of space heating, cooking (specifically induction cooktops) and water heating.
Moving to transportation electrification, the second half of the report provides an updated profile of today’s EV drivers and findings on where consumers (both EV owners and the general population) typically look for information on EVs, what they think about public charging stations and more.
Finally, the report looks at the synergy between electric vehicles, rooftop solar and home electrification before closing with four recommendations for electricity providers and other industry stakeholders that may advance the march toward an electric future.
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