The proliferation of customer usage data has enabled sophisticated analytics that can provide account-specific recommendations, identify trends and patterns, and allow more efficient operations to support customers. What these powerful tools cannot do is look inside the minds and beliefs of individual customers who have varied sensitivities about sharing their data, privacy concerns and personalized offerings. Join SECC's Deputy Director Nathan Shannon on this webcast to dive into the details of who loves to share, who is more protective of personal privacy and how utilities and technology vendors can reassure customers they care.