Interprose partners with its clients for the long term, and every project starts with a strategic approach, identifying the business and marketing goals and objectives, target audience and the most effective ways to measure the return on investment. The company offers a comprehensive range of services to help clients differentiate themselves from their competition. Developing impactful PR, social media and marketing campaigns based on detailed research helps to navigate a fast-changing media landscape and achieve meaningful coverage that expands clients’ voice of industry. Utilizing creative and authentic content combined with compelling visuals, Interprose tailors messaging and amplifies companies’ brands, while gathering strategic insights for the ongoing enhancement and extension of marketing and PR efforts.
Drawing upon more than 20 years’ experience, Interprose has cultivated a four-step process based upon discovery, planning, execution and optimization. Investing in a collaborative deep dive with clients to assess needs, goals and objectives is the first step towards achieving success. This entails learning the most about a company’s story, products and customers and researching its audience, markets and competition. Once accomplished, the planning phase explores options, opportunities and potential challenges in order to develop sound and viable strategies, tactics and timelines that align with business metrics. Execution on the plan produces the impactful deliverables that help to engage audiences, influence decision-makers and bolster clients’ reputations and market positions. Finally, optimization requires reporting and analyzing data to refine messaging and reach, adjust campaign elements and implement new strategies and tactics.
For the energy sector, reassuring customers has become a vital component of the business proposition. Interprose professionals have a proven track record of managing webinars, podcasts and social media programs and creating blogs and infographics with an integrative approach that helps deliver messages clearly and concisely during normal operational conditions, as well as when more urgent communications are needed.