December 2023
Member Spotlight
Throughout 2023, SECC will recognize one member every month, providing an organizational profile and highlighting the member's accomplishments in the smart energy space.
NTC is a WBENC-certified premium provider of educational outreach and content to over one million students and 3,000 schools annually. With operations in the United States, Australia and New Zealand, NTC uses schools as community hubs to spread client messaging into their service territories. For over 45 years of operation, NTC has connected thousands of schools to energy organizations by educating students, their families and community members about energy efficiency, safety, conservation, renewable energy and, now, clean energy and the energy transition. NTC works directly between schools and clients to promote beneficial behaviors and life skills to help inspire the next generation of leaders, scientists, artists, thinkers, pioneers and world citizens in grades K-12 on a local, regional and national level.
NTC combines customizable creative engagement strategies with effective school outreach methods to assist utilities in reaching energy efficiency and conservation goals. NTC supports energy savings goals by encouraging students, families and educators to adopt energy-efficient behaviors in schools, homes and communities for now and well into the future.
Founded on the principle of “edutainment,” NTC believes strongly that the foundation of effective educational outreach is to make it memorable and meaningful for students. Story-based and arts-integrated learning approaches elevate learning into ideas that stick with students, inspire them to action and effectively reach residential homes.
NTC has spent decades cultivating, innovating and successfully using effective ways to teach, entertain and inspire school-age children. These strategies include live, in-school assembly performances, interactive livestream performances, custom video capabilities, digital learning platforms and supplemental education materials like graphic novels, chapter books, take-home workbooks and gamification.
Responding to community needs and larger energy industry goals, NTC has developed curriculum product suites for: electrification, workforce development, clean energy and energy efficiency. Each education package is customized and designed through partnership and collaboration with utility clients and energy solution firms. By making the next generation aware of all aspects of the energy transition, NTC actively recruits natural adopters of new energy consumption habits.
NTC does not stop at creative and fun approaches to education. Coupling these approaches with effective and measurable school outreach methods means the “edutainment” can be targeted and done at scale, reaching students no matter the location.
NTC’s targeted outreach methods reach communities throughout the U.S., including rural, urban, mid-size, small town and everything in-between. NTC has been especially successful reaching LMI communities. In the 2022-23 school year, NTC visited 3,436 schools on behalf of clients, reaching 824,762 students and 44,284 educators with 56 percent of all schools reached nationally within LMI communities. Through kit programs, NTC helped clients claim 13,428,339 kWh savings. Ninety-nine percent of educators surveyed indicated they wanted their NTC program to return the following year, while also rating the educational level 6.62 out of 7 possible.
As the giant lift of the energy transition weighs heavily on energy utilities, gaining the buy-in of the next generation is imperative to lightening the load. NTC’s creative engagement strategies reach not only high school learners, but the youngest learners too. This long-term strategy of empowering young people early supports long-term solutions to the larger energy transition task, including energy efficiency, adoption of new technologies and workforce development gaps. Partnering with NTC means unique educational strategies that get students’ attention, inspire them to act and stick with them for years to come. Combining this creativity with measurable and targeted school outreach methods means utilities can spread energy transition messaging to the places in their territories that need it the most.