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Understanding the Influence of Geography White Paper

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What Electricity Providers Should Know About Low-Income Households

Electricity bills are rising across the United States. According to a recent update from the U.S. Energy Information Administration (EIA), residential rates were up 6.1 percent in August over the same month last year – though some areas have seen significantly higher rate hikes.

Meeting the Needs of Low-Income Households White Paper

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What Electricity Providers Should Know About Gen Z

As part of the “Consumer Pulse and Market Segmentation – Wave 9” research, we analyzed Gen Z consumers’ attitudes around technology, their interests and concerns around electricity, and what they believe electricity providers should prioritize – both for customers and the grid – and how these characteristics compare to older generation.

Building Awareness and Trust with Gen Z White Paper

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Who Are the Tech-Cautious Savers?

At 25 percent of the U.S. general population, the Tech-Cautious Savers are an essential segment for electricity providers and other stakeholders to understand – not only because of their size, but because they are among the most financially vulnerable and least engaged consumers.

What Do Americans Think About Home Solar and Battery Storage?

As electricity providers grapple with significant demand growth in the years ahead, customer-sited distributed energy resources (DERs), like rooftop solar and battery storage, are set to play an increasingly important role in maintaining grid reliability and resiliency.

Three Reasons to Attend SECC’s 2025 Members Meeting

As a membership-based nonprofit organization, the annual Members Meeting & Fall Workshop is a highlight of SECC’s calendar. The event shapes the work that we do, allows members to connect with one another and delivers cutting-edge consumer insights.

Americans Are Struggling with Their Electric Bills. Here’s What to Know.

When the Smart Energy Consumer Collaborative (SECC) launched its Smart Energy Snapshot Series with the “Alleviating Americans’ Energy Burdens” survey in June 2023, American households were dealing with high energy costs as the economy recovered from the COVID-19 pandemic.

What We Learned About the Utility-Customer Relationship in 2024

As the energy transition continues, engaging consumers in smart energy programs and services will become increasingly essential in ensuring grid stability, achieving clean energy targets and advancing toward a smarter, more sustainable energy future for all.

What Are Consumers’ Concerns with Winter DR?

As energy providers increasingly turn to demand response to maintain grid stability and ensure customer comfort over the winter months, SECC conducted a nationwide survey to uncover consumers’ interests, concerns and preferences around participating in such a program.

Do Americans Want Winter Demand Response?

Faced with growing challenges in managing demand during the winter due to extreme weather events, electrification and other factors, energy providers are increasingly turning to winter demand response programs to maintain grid stability and ensure customer comfort.

What’s the Ideal Energy Message?

Today’s consumers are navigating a complex landscape of energy messages that may at times feel overwhelming. Messages on a variety of topics are being delivered by their electricity providers, the government and retailers, to name just a few sources, and through many channels (e.g., email, TV, social media, mail and radio). In this landscape, which messages are most likely to resonate?

How Do Consumers Feel About Utility Communications?

It’s an understatement to say that energy messages targeting consumers come from all sorts of places – manufacturers, retailers, electricity providers, government, etc. – and through a variety of media, including email, TV, social media, mail, radio and more.

257

257 is a residential electrification data platform startup. They use AI, dozens of data sources and billions of data points to build a digital energy twin for every U.S. home. Utilities and implementers use 257 to better understand and market to their residential customers.

What We’ve Learned About Consumers This Year

2024 has been another year of change and challenge for energy consumers – but also one of opportunity. We’ve seen inflation continue, extreme weather events occur across the country and a somewhat bumpy road for electric vehicles (EVs) emerge at times.

SELCO

Established in 1908, Shrewsbury Electric and Cable Operations (SELCO) is a municipal utility providing electric, internet and cable services to the Town of Shrewsbury, Massachusetts. With a customer-first approach, SELCO is committed to sustainability and modernizing its infrastructure to meet the evolving needs of its customers.

Who Are Spanish-Speaking Energy Consumers?

To better understand the energy-related needs and interests of Spanish-speaking consumers, we recently conducted the “Don’t Leave Us in the Dark: Engaging Spanish-Speaking Households” survey, the latest installment in the Smart Energy Snapshot Series.