In this Research Brief Webinar on Tuesday, June 25 at 1 p.m. (ET), we will reveal the major findings and key implications from the seventh wave of SECC’s flagship “Consumer Pulse and Market Segmentation Study”.
Since 2011, SECC has examined consumers by attitudes, interests and behaviors, and this new report represents a refresh of our consumer segmentation, brought current after years of significant industry, societal and technological change, including the emergence of the smart home, the installation of smart meters at over 60 percent of U.S. homes and a surge in consumer interest in renewables and electric vehicles, to name a few.
During this presentation, we will reveal the four new consumer segments and discuss their motivations for engaging in energy programs, their energy-related attitudes, the energy-saving actions they’ve already taken and their main barriers to participation. Using these insights, we will cover what electricity providers and their partners can do to encourage more engagement for each segment.
- Paul Wezner, Director, Product Management & Marketing, Powerley
- Bridget Meckley, Research Coordinator, Smart Energy Consumer Collaborative