Our past research has revealed that roughly 40 percent of consumers engage only periodically in energy-related measures. The forthcoming “Consumer Values: Moving the Engagement Needle” report explores these “selectively engaged” consumers and provides recommendations for starting them on the energy engagement journey.
In this Research Brief Webinar on Thursday, Jan. 17 at 1 p.m. (ET), our research leaders will cover the main findings and implications of the “Consumer Values” report, including consumers’ values related to energy use and the environment; perceived barriers to adopting energy-saving technologies; experience with home improvement upgrades, particularly those related to energy; and the relative importance of various smart energy benefits.
Our speakers will close their presentation with insights and suggestions for program design, customer outreach and service opportunities to reach consumers at each step of the engagement journey. A Q&A session will follow, so we invite you to prepare questions in advance.
- Bridget Meckley, Research Coordinator, Smart Energy Consumer Collaborative
- Gomathi Sadhasivan, Lead – Customer Decision Sciences, DNV GL
- Jordan Folks, Senior Consultant, Research Into Action