The “Sweet Spot” for Innovative Utility Programs

With each iteration of SECC’s consumer segmentation, there has always been one segment that stood out from the others as being considerably more knowledgeable and engaged when it comes to energy.

Peninsula Clean Energy

Peninsula Clean Energy is a Community Choice Aggregation agency in California and the official electricity provider for roughly 810,000 residents in San Mateo County and the City of Los Banos. It was founded in 2016 with the mission of reducing greenhouse gas emissions.

How to Engage Less Tech-Savvy Consumers

You often hear that we live in a digital age where connected technologies and online platforms are the norm in most consumers’ lives. However, not all of today’s consumers have the same affinity or level of comfort with technology.