Who Should You Target to Maximize Engagement in Utility Programs?
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To better understand exactly who today’s consumers are and how industry stakeholders can reach them with programs and services that better meet their needs, the Smart Energy Consumer Collaborative (SECC) recently updated its consumer segmentation framework.
Middle Tennessee Electric
Middle Tennessee Electric is the largest member-owned, not-for-profit electric cooperative in the Tennessee Valley Authority region and the second largest in the country, serving more than 750,000 Tennesseans and covering nearly 2,200 square miles.
SECC is a nonprofit organization that works to learn the wants and needs of energy consumers in North America, encourages the collaborative sharing of best practices in consumer engagement among industry stakeholders, and educates the public about the benefits of smart energy technology.
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