Electrum

Electrum was founded in 2014 with the mission of empowering consumers to adopt sustainable technologies through transparency and choice. Electrum transforms the residential home electrification shopping experience by providing an online and customer-focused managed marketplace.

Who Should You Target to Maximize Engagement in Utility Programs?

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To better understand exactly who today’s consumers are and how industry stakeholders can reach them with programs and services that better meet their needs, the Smart Energy Consumer Collaborative (SECC) recently updated its consumer segmentation framework.

Middle Tennessee Electric

Middle Tennessee Electric is the largest member-owned, not-for-profit electric cooperative in the Tennessee Valley Authority region and the second largest in the country, serving more than 750,000 Tennesseans and covering nearly 2,200 square miles.