Extreme Weather and Power Outages: Communicating with Customers

During this Research Brief Webinar, SECC's President & CEO Nathan Shannon shared findings from the "Extreme Weather and Power Outages: Communicating with Customers" survey, which explored how to communicate with consumers about extreme weather and help them better prepare for potential outages.

Then, Tami Zaun with Lake Country Power, an electric cooperative in northern Minnesota, shared insights from her experience managing communications during extreme weather events, and, finally, Jordan Folks of Opinion Dynamics discussed strategies from California utilities for dealing with extreme weather and wildfires.