Connecting with Consumers in the Community

As electricity providers move toward customer-centricity, they have a multitude of customer engagement and education strategies to consider for connecting with different types of consumers. During this Peer Connect Webinar, we explored why community events can be an essential part of this customer engagement mix.

First, Sarah Farlee, Communications Manager of FreeState Electric Cooperative in Eastern Kansas, shared how they are boosting member engagement through their Crew at the Zoo event. Then, we heard from Wendy Kutz, Senior Marketing Specialist at ComEd, on how their Powering Lives Resource Fairs are connecting customers in need with several types of assistance.