If you're unable to pull directly from the toolkit’s messaging house or use the research-based takeaways to inform your communications efforts, you may consider consumer segmentation. Consumer segmentation is the best way to communicate programs and services for targeted consumers. SECC's Wave 5 Consumer Pulse and Market Segmentation study contains a smart grid–focused consumer segmentation framework updated based on the latest data to reflect today’s marketplace for smart energy technology.

Posted in: Toolkit Q&A