SECC's "Effective Communication with Consumers on the Smart Grid Value Proposition” is a research-based, industry-wide resource for stakeholders to use when conveying smart grid benefits to consumers. The communications toolkit was compiled with a combination of industry insight, previous SECC research, public relations expertise and finally, an online survey conducted in 2016 of U.S. adults who regularly make decisions on household electricity usage and payments. The toolkit provides utilities and their partners with actionable takeaways and a cache of ready-to-use communications tools, including short- and long-form messaging, banner images and an infographic.

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