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What We Learned About the Utility-Customer Relationship in 2024

As the energy transition continues, engaging consumers in smart energy programs and services will become increasingly essential in ensuring grid stability, achieving clean energy targets and advancing toward a smarter, more sustainable energy future for all.

What Are Consumers’ Concerns with Winter DR?

As energy providers increasingly turn to demand response to maintain grid stability and ensure customer comfort over the winter months, SECC conducted a nationwide survey to uncover consumers’ interests, concerns and preferences around participating in such a program.

Do Americans Want Winter Demand Response?

Faced with growing challenges in managing demand during the winter due to extreme weather events, electrification and other factors, energy providers are increasingly turning to winter demand response programs to maintain grid stability and ensure customer comfort.

What’s the Ideal Energy Message?

Today’s consumers are navigating a complex landscape of energy messages that may at times feel overwhelming. Messages on a variety of topics are being delivered by their electricity providers, the government and retailers, to name just a few sources, and through many channels (e.g., email, TV, social media, mail and radio). In this landscape, which messages are most likely to resonate?

How Do Consumers Feel About Utility Communications?

It’s an understatement to say that energy messages targeting consumers come from all sorts of places – manufacturers, retailers, electricity providers, government, etc. – and through a variety of media, including email, TV, social media, mail, radio and more.

257

257 is a residential electrification data platform startup. They use AI, dozens of data sources and billions of data points to build a digital energy twin for every U.S. home. Utilities and implementers use 257 to better understand and market to their residential customers.

What We’ve Learned About Consumers This Year

2024 has been another year of change and challenge for energy consumers – but also one of opportunity. We’ve seen inflation continue, extreme weather events occur across the country and a somewhat bumpy road for electric vehicles (EVs) emerge at times.

SELCO

Established in 1908, Shrewsbury Electric and Cable Operations (SELCO) is a municipal utility providing electric, internet and cable services to the Town of Shrewsbury, Massachusetts. With a customer-first approach, SELCO is committed to sustainability and modernizing its infrastructure to meet the evolving needs of its customers.

Who Are Spanish-Speaking Energy Consumers?

To better understand the energy-related needs and interests of Spanish-speaking consumers, we recently conducted the “Don’t Leave Us in the Dark: Engaging Spanish-Speaking Households” survey, the latest installment in the Smart Energy Snapshot Series.

4Liberty

With deep utility expertise in T&D programs and grid modernization, 4Liberty provides complete solutions, specializing in solving tough problems then implementing and operating the solutions through turnkey program, project and construction management.

Three Key Takeaways from the Smart Energy Snapshot Series

To stay current on a wider range of topics and keep pace with fast-moving consumer expectations, we launched the Smart Energy Snapshot Series in the summer of 2023. This new research series quickly captures Americans’ thoughts on timely energy-related topics via brief, nationally representative surveys.

How Do Consumers View AI for Home Energy Usage?

2024 may very well be recorded as a significant year in the history of artificial intelligence (AI). While ChatGPT, a watershed AI technology, officially celebrated its first birthday near the end of 2023, AI systems have seemingly entered the mainstream this year.

2023 Cobb EMC Case Study

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2023 EnergyUnited Case Study

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2023 London Hydro Case Study

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What’s Stopping Renters from Engaging in Energy?

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To better understand who residential renters are and their attitudes, values and preferences regarding energy management activities and utility programs, the Smart Energy Consumer Collaborative (SECC) conducted the “Understanding the Needs and Wants of Renters” report.

Understanding the Needs and Wants of Renters Webinar

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