Consumer actions will play a key role in maintaining grid reliability, reaching clean energy targets and moving toward a smarter energy future. However, consumers are not a monolith – they vary considerably in their interests, concerns and behaviors.

In this three-hour workshop presented by the Smart Energy Consumer Collaborative (SECC) at DTECH Midwest, attendees will gain research-backed insights and strategies for better understanding their customer base, particularly through segmentation.

The workshop will include research findings and discussions on low-income consumers, electrification, demand response, time-of-use (TOU) rates, small business customers and other key areas of the energy transition.