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Posts

What Electricity Providers Should Know About Gen Z

As part of the “Consumer Pulse and Market Segmentation – Wave 9” research, we analyzed Gen Z consumers’ attitudes around technology, their interests and concerns around electricity, and what they believe electricity providers should prioritize – both for customers and the grid – and how these characteristics compare to older generation.

Who Are the Tech-Cautious Savers?

At 25 percent of the U.S. general population, the Tech-Cautious Savers are an essential segment for electricity providers and other stakeholders to understand – not only because of their size, but because they are among the most financially vulnerable and least engaged consumers.

Consumer Pulse and Market Segmentation – Wave 9

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What Do Consumers Think About Public EV Charging?

While some recent headlines have suggested a significant slowdown in electric vehicle (EV) sales in the United States, 2023 is turning out to be another milestone year for EVs. Through the end of September, sales are up 50 percent – already surpassing last year’s total.

What Do Consumers Know About Electrifying Their Homes?

To better understand consumers’ awareness, interests and concerns related to electrifying space heating, cooking, water heating and transportation, we recently conducted a nationally representative online survey with 1,500 respondents.

Do Consumers Support Renewable Energy Targets?

While there has been undeniable progress from government at all levels and electricity providers of all types, what do American consumers know about renewable energy targets? And do they support them?

2023 State of the Consumer Webinar

2023 State of the Consumer Report

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Segmentation in Action Webinar

Upcoming Webinar: Segmentation in Action

Now Available: “Segmentation in Action” Paper

Segmentation in Action: Advancing the Customer Relationship White Paper

Consumer Pulse and Market Segmentation – Wave 8

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Upcoming Webinar: Consumer Pulse – Wave 8