Upcoming Webinar: Segmentation in Action

During this one-hour Peer Connect Webinar on Thursday, February 23 at 1 p.m. (ET), we will delve into SECC’s new “Segmentation in Action: Advancing the Customer Relationship” white paper, which provides detailed information on how to engage each of SECC’s five consumer segments and highlights utility programs that are likely to resonate with each segment.

The paper shares tips for identifying each of the segments within a customer base, suggestions for the messaging and communications channels that are most likely to connect with each segment, and what effective engagement looks like in the real world, i.e., successful programs from electricity providers such as SDG&E, Xcel Energy, CPS Energy, Con Edison and more.

Featured speakers:

• Indiana Stevens, Product Manager, The AES Corporation
• DeAnna Hardwick, Executive Vice President of Customer Strategy, CPS Energy
• Nathan Shannon, President & CEO, Smart Energy Consumer Collaborative