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Posts

How to Engage the Connected Pragmatists

Younger consumers today are often touted as a tech-savvy and eco-friendly cohort, which would seemingly make them a perfect fit for innovative, tech-driven utility programs and services that deliver environmental benefits.

Three Ways to Engage Consumers in 2022

Over the past year, the Smart Energy Consumer Collaborative has conducted several consumer research studies to assess the energy-related needs and wants of Americans amid this environment of change and evaluate where electricity providers can better meet these needs with innovative programs and services.

Why Some Consumers Have Not Adopted Smart Home Devices

While smart home devices have grown rapidly throughout the past decade, a recent report from the Consumer Technology Association (CTA) suggests that 2021 may be a relative down year for these technologies, with flat revenues and just 11-percent growth in unit sales.

Who Are Smart Home Device Owners?

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Promising convenience, entertainment, energy savings and other benefits, smart home devices have taken off in recent years. While the economic uncertainty around COVID-19 seems to have impacted this growth, smart speaker adoption continues to exceed “nearly every consumer electronic device”, including, at one point, the iPhone.