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Posts

Who Are the Trusting Traditionalists?

Among the middle ground of American consumers, there’s the Trusting Traditionalists, a segment that is often overwhelmed by technology and isn’t strongly motivated by the environmental benefits of utility programs and services.

How to Engage the Connected Pragmatists

Younger consumers today are often touted as a tech-savvy and eco-friendly cohort, which would seemingly make them a perfect fit for innovative, tech-driven utility programs and services that deliver environmental benefits.

Three Recommendations for Improving the Customer Relationship in 2023

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.

What Do Consumers Know About Their Electric Rate Options?

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.

What Do Consumers Think About Their Electric Bills?

For many consumers, the monthly electric bill is the primary – or only – routine touchpoint with their electricity providers. Given this significant role in the utility-customer relationship, how do residential customers truly feel about their bills and how do these perceptions impact what they think about their electricity providers?

Three Takeaways from SECC’s 2022 Members Meeting

The Smart Energy Consumer Collaborative (SECC) recently convened its membership at Ameren’s headquarters in St. Louis for the 2022 Members Meeting & Fall Workshop. Let's look at a few takeaways from the presentations.