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Posts

What Do Consumers Know About Their Electric Rate Options?

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.

What Do Consumers Think About Their Electric Bills?

For many consumers, the monthly electric bill is the primary – or only – routine touchpoint with their electricity providers. Given this significant role in the utility-customer relationship, how do residential customers truly feel about their bills and how do these perceptions impact what they think about their electricity providers?

Three Takeaways from SECC’s 2022 Members Meeting

The Smart Energy Consumer Collaborative (SECC) recently convened its membership at Ameren’s headquarters in St. Louis for the 2022 Members Meeting & Fall Workshop. Let's look at a few takeaways from the presentations.

The “Sweet Spot” for Innovative Utility Programs

With each iteration of SECC’s consumer segmentation, there has always been one segment that stood out from the others as being considerably more knowledgeable and engaged when it comes to energy.

How to Engage Less Tech-Savvy Consumers

You often hear that we live in a digital age where connected technologies and online platforms are the norm in most consumers’ lives. However, not all of today’s consumers have the same affinity or level of comfort with technology.