Upcoming Webinar: “Modern Energy Messaging” Research

It’s an understatement to say that energy messages targeting consumers come from all sorts of places – manufacturers, retailers, electricity providers, government, etc. – and through a variety of media, including email, TV, social media, mail, radio and more.

During this Research Brief Webinar on Wednesday, December 11 at 1 p.m. (ET), we will share the key findings from the "Modern Energy Messaging: Transactions to Relationships" report, which explores consumer awareness of energy-related messages and which of these messages are the most impactful in driving program participation.

Following the research briefing from SECC's Deputy Director Jason McGrade, guest speakers from GridX, Touchstone Energy and Virtual Peaker will share additional insights on how to reach today's consumers with meaningful and motivating messaging.

Featured speakers:

• Amber Mullaney, Vice President of Marketing, Virtual Peaker
• Angelika Hoelger, Research Analyst, Touchstone Energy
• Brad Langley, Chief Marketing Officer, GridX
• Jason McGrade, Deputy Director, Smart Energy Consumer Collaborative