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Posts

How Do Americans Feel About Demand Response?

As record-setting heat enveloped the United States over the summer, electricity providers increasingly turned to an array of demand response programs to maintain the reliability of the grid and prevent brownouts and blackouts.

Do Consumers Support Renewable Energy Targets?

While there has been undeniable progress from government at all levels and electricity providers of all types, what do American consumers know about renewable energy targets? And do they support them?

Do Consumers Know About Programs to Lower Their Electric Bills?

While inflation has affected many areas of the post-COVID economy, energy has been hit particularly hard, with consumers paying 14.3 percent more on average for electricity in 2022 compared to the previous year.

Will Consumers Pay More for Renewable Energy?

With each passing year, America’s electricity generation mix continues to get cleaner. But are consumers willing to support this transition financially?

Who Are the Trusting Traditionalists?

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Among the middle ground of American consumers, there’s the Trusting Traditionalists, a segment that is often overwhelmed by technology and isn’t strongly motivated by the environmental benefits of utility programs and services.

How to Engage the Connected Pragmatists

Younger consumers today are often touted as a tech-savvy and eco-friendly cohort, which would seemingly make them a perfect fit for innovative, tech-driven utility programs and services that deliver environmental benefits.

Three Recommendations for Improving the Customer Relationship in 2023

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.