Library

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Pellentesque eleifend pulvinar dignissim. Suspendisse varius elementum venenatis. Donec ornare ipsum quis ex accumsan mollis. Aenean sed augue in purus egestas tempor volutpat sed massa. Duis imperdiet ligula ante, nec imperdiet dui pellentesque condimentum. Sed non porta mauris. Nunc ut lacinia lectus. Nulla placerat euismod sodales. Mauris lobortis nisl sit amet quam dictum faucibus.

Posts

Upcoming Webinar: 2023 State of the Consumer

Segmentation in Action Webinar

What Do Consumers Know About Their Electric Rate Options?

To learn more about what consumers know about these rate options, the Smart Energy Consumer Collaborative (SECC) recently conducted a 20-minute online survey of 2,013 Americans who are responsible for making energy-related decisions at home.

Upcoming Webinar: Segmentation in Action

2023 Committee Agendas Now Available

Now Available: “Segmentation in Action” Paper

What Do Consumers Think About Their Electric Bills?

For many consumers, the monthly electric bill is the primary – or only – routine touchpoint with their electricity providers. Given this significant role in the utility-customer relationship, how do residential customers truly feel about their bills and how do these perceptions impact what they think about their electricity providers?

New Paper: “Advancing a Smarter Energy Future for All”

Electric Bills and Rate Plans Webinar

Three Takeaways from SECC’s 2022 Members Meeting

The Smart Energy Consumer Collaborative (SECC) recently convened its membership at Ameren’s headquarters in St. Louis for the 2022 Members Meeting & Fall Workshop. Let's look at a few takeaways from the presentations.

Research Release: “Electric Bills and Rate Plans”

Upcoming Webinar: Electric Bills and Rate Plans

The “Sweet Spot” for Innovative Utility Programs

With each iteration of SECC’s consumer segmentation, there has always been one segment that stood out from the others as being considerably more knowledgeable and engaged when it comes to energy.

How to Engage Less Tech-Savvy Consumers

You often hear that we live in a digital age where connected technologies and online platforms are the norm in most consumers’ lives. However, not all of today’s consumers have the same affinity or level of comfort with technology.

Who Should You Target to Maximize Engagement in Utility Programs?

2 Comments
/
To better understand exactly who today’s consumers are and how industry stakeholders can reach them with programs and services that better meet their needs, the Smart Energy Consumer Collaborative (SECC) recently updated its consumer segmentation framework.

Research Release: “Consumer Pulse – Wave 8”

Consumer Pulse and Market Segmentation – Wave 8

12 Comments
/