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Posts

Consumer Pulse and Market Segmentation – Wave 8

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Helping Consumers Switch to Electricity at Home

While electrification has the potential to provide many benefits to consumers, the road to get there won’t be easy for all consumers. Electric utilities are in a great position to be trusted advisors during this transition and provide education, incentives, financing and other strategies to help consumers move away from fossil fuels.

Three Ways to Engage Consumers in 2022

Over the past year, the Smart Energy Consumer Collaborative has conducted several consumer research studies to assess the energy-related needs and wants of Americans amid this environment of change and evaluate where electricity providers can better meet these needs with innovative programs and services.

2022 State of the Consumer Webinar

Research Release: “2022 State of the Consumer”

2022 State of the Consumer Report

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Upcoming Webinar: 2022 State of the Consumer

How Utilities Can Better Serve Residential Renters

As electricity providers and other industry stakeholders strive to deliver more equitable energy efficiency and clean energy programs and services, residential renters are one key customer segment for engagement that should not be overlooked.

Expanding the Consumer Value Proposition: New Energy Models Webinar

Three Things We Learned About Non-Adopters of EVs

To provide insights on the coming EV revolution for electricity providers and other stakeholders, we recently conducted an in-depth study of Americans’ concerns and interest around EVs and related programs and technologies, including demand response and smart home devices.

2022 Committee Agendas Now Available

Electric Vehicles: Driving the Customer Experience Webinar

Research Release: “Electric Vehicles” Report

Electric Vehicles: Driving the Customer Experience

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Upcoming Webinar: “Electric Vehicles” Report

What’s Stopping Renters from Engaging in Energy?

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To better understand who residential renters are and their attitudes, values and preferences regarding energy management activities and utility programs, the Smart Energy Consumer Collaborative (SECC) conducted the “Understanding the Needs and Wants of Renters” report.

Unlocking Energy Engagement with Renters Webinar

Research Release: “Serving the Needs of Small Business”