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Posts

How Does Location Impact Consumer Values and Behaviors?

For the final paper in the Customer Insights Spotlight Series, we used the data from the latest “Consumer Pulse and Market Segmentation” research but posed a different question: “How do consumers’ electricity-related values and behaviors vary by the area they live in, i.e., an urban, suburban or rural area?”

New Paper: “Understanding the Influence of Geography”

Meeting the Needs of Low-Income Households Webinar

What Electricity Providers Should Know About Low-Income Households

Electricity bills are rising across the United States. According to a recent update from the U.S. Energy Information Administration (EIA), residential rates were up 6.1 percent in August over the same month last year – though some areas have seen significantly higher rate hikes.

New Paper: “Meeting the Needs of Low-Income Households”

Upcoming Webinar on Low-Income Households

What Electricity Providers Should Know About Gen Z

As part of the “Consumer Pulse and Market Segmentation – Wave 9” research, we analyzed Gen Z consumers’ attitudes around technology, their interests and concerns around electricity, and what they believe electricity providers should prioritize – both for customers and the grid – and how these characteristics compare to older generation.

Building Awareness and Trust with Gen Z Webinar

New Paper: “Building Awareness and Trust with Gen Z”

Upcoming Webinar: “Building Awareness and Trust with Gen Z”

Who Are the Tech-Cautious Savers?

At 25 percent of the U.S. general population, the Tech-Cautious Savers are an essential segment for electricity providers and other stakeholders to understand – not only because of their size, but because they are among the most financially vulnerable and least engaged consumers.

Consumer Pulse and Market Segmentation – Wave 9 Webinar

Research Release: “Consumer Pulse – Wave 9”

Consumer Pulse and Market Segmentation – Wave 9

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Upcoming Webinar: “Consumer Pulse – Wave 9”

Shining a Light on Solar + Storage Webinar

What Do Americans Think About Home Solar and Battery Storage?

As electricity providers grapple with significant demand growth in the years ahead, customer-sited distributed energy resources (DERs), like rooftop solar and battery storage, are set to play an increasingly important role in maintaining grid reliability and resiliency.

New Survey: “Shining a Light on Solar + Storage”