Modern Energy Messaging: Transactions to Relationships

During this Research Brief Webinar, SECC’s Deputy Director Jason McGrade and Marie D’Arrigo, VP of Research at The Harris Poll, revealed the key findings from the "Modern Energy Messaging: Transactions to Relationships" report.

Based on an online survey of 1,500 Americans, this report explored consumers' awareness of energy-related messages and which of these messages are the most impactful in driving interest and engagement.

In addition to the research briefing, speakers from GridX, Virtual Peaker and Touchstone Energy shared insights and case studies related to how utilities can reach today's consumers with meaningful and motivating messaging.