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Posts

How Do Consumers Feel About Utility Communications?

It’s an understatement to say that energy messages targeting consumers come from all sorts of places – manufacturers, retailers, electricity providers, government, etc. – and through a variety of media, including email, TV, social media, mail, radio and more.

Modern Energy Messaging Webinar

Research Release: “Modern Energy Messaging”

Modern Energy Messaging: Transactions to Relationships Report

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What We’ve Learned About Consumers This Year

2024 has been another year of change and challenge for energy consumers – but also one of opportunity. We’ve seen inflation continue, extreme weather events occur across the country and a somewhat bumpy road for electric vehicles (EVs) emerge at times.

Who Are Spanish-Speaking Energy Consumers?

To better understand the energy-related needs and interests of Spanish-speaking consumers, we recently conducted the “Don’t Leave Us in the Dark: Engaging Spanish-Speaking Households” survey, the latest installment in the Smart Energy Snapshot Series.

New Survey: “Engaging Spanish-Speaking Households”

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Upcoming Webinar: Engaging Spanish-Speaking Households

Three Key Takeaways from the Smart Energy Snapshot Series

To stay current on a wider range of topics and keep pace with fast-moving consumer expectations, we launched the Smart Energy Snapshot Series in the summer of 2023. This new research series quickly captures Americans’ thoughts on timely energy-related topics via brief, nationally representative surveys.

How Do Consumers View AI for Home Energy Usage?

2024 may very well be recorded as a significant year in the history of artificial intelligence (AI). While ChatGPT, a watershed AI technology, officially celebrated its first birthday near the end of 2023, AI systems have seemingly entered the mainstream this year.

New Survey: “Computing Consumer Interest in AI”

How Do Small Businesses View Their Electricity Providers?

SMBs can be notoriously difficult for electricity providers to engage – they represent a wide variety of business types; they typically do not have staff dedicated to managing their energy usage; and programs haven’t historically been tailored to their needs, which means the customer relationship often hasn’t been developed.

Understanding the SMB Landscape Webinar

Are Small Businesses Interested in Electrifying?

SMBs are often considered the backbone of the American economy – yet, when it comes to energy, they can sometimes get lost in the mix between residential customers who comprise the largest number of customers and larger commercial and industrial customers that generally have dedicated account management teams.

Research Release: “Understanding the SMB Landscape”

Understanding the SMB Landscape Report

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What Are Consumers’ Cost Concerns Around EVs?

This year has witnessed numerous doomsday headlines for the electric vehicle (EV) market as new car sales temporarily leveled off and some stakeholders, such as Hertz, Ford and GM, shifted their near-term strategies around electric transportation. What does SECC’s latest Snapshot Survey have to say about the future of EVs?