Founded in 1902, Oklahoma Gas & Electric Company (OG&E) is Oklahoma’s oldest and largest investor-owned electric utility. The utility serves more than 830,000 customers in 276 towns and cities in a 30,000 square mile area of Oklahoma and western Arkansas. The largest city on OG&E’s system, Oklahoma City, has a metro area population of about 1.5 million people. OG&E also serves towns like Enid, Ardmore, Muskogee, Norman and Durant and many other communities throughout their service territory. The utility’s power plants, located throughout Oklahoma, generate electricity using natural gas, coal, wind and solar power. The utility has some of the lowest rates in the United States and is consistently ranked as one of the highest-performing utilities.
Utilizing market research on likely EV buyers, OG&E developed a comprehensive outreach campaign addressing common EV barriers and misconceptions via radio, community events and social media. The results of OG&E’s campaign in 2017 have been transformative for EV awareness and adoption with the state.