Amplifying the Voice of the Consumer

Download SECC's 2025 Annual Report – “Amplifying the Voice of the Consumer” – for an overview of our achievements in consumer research, education, in-person events and more during the 2025 calendar year.

In 2025, we released the latest edition of our long-running segmentation study, "Consumer Pulse and Market Segmentation – Wave 9", which also yielded the three papers in the Customer Insights Spotlight Series on low-income households, Gen Z and rural consumers.

We also continued the Smart Energy Snapshot Series with three surveys – "Addressing Energy Affordability", "Warming Up to Winter Demand Response" and "Shining a Light on Solar + Storage" – which helped us gain a greater understanding of consumer needs in these important areas.

Read the 2025 Annual Report now to learn more about our accomplishments over the past year, including our three in-person events, consumer education materials, webinar series and presentations at leading conferences.