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At 25 percent of the U.S. general population, the Tech-Cautious Savers are an essential segment for electricity providers and other stakeholders to understand – not only because of their size, but because they are among the most financially vulnerable and least engaged consumers.
Established in 1894, Reading Municipal Light Department (RMLD) is a leading municipal electric utility serving over 70,000 residents in Reading, North Reading, Wilmington and Lynnfield Center, Massachusetts.