Building Awareness and Trust with Gen Z

During this Research Brief Webinar, SECC’s President & CEO Nathan Shannon shared the key findings and takeaways from the “Building Awareness and Trust with Gen Z” paper, which explores Gen Z’s attitudes, behaviors, concerns and priorities around their electricity usage.

Then, Karen Germain at ICF presented an engagement plan demonstrating how electricity providers could target Gen Z consumers in Metro Atlanta. And Angelika Hoelger at Touchstone Energy demonstrated how SECC’s survey insights relate to findings on younger coop customers.