Meeting the Needs of Low-Income Households

Download SECC’s “Meeting the Needs of Low-Income Households” paper, the second publication in the Customer Insights Spotlight Series, which explores the electricity attitudes, priorities and concerns of low-income consumers and the unique barriers that prevent them from engaging in energy programs and services.

The paper is based on the survey data from the “Consumer Pulse and Market Segmentation – Wave 9” report, which has been further analyzed based on federal guidelines for income level and household size.

According to the paper, nearly half (48 percent) of low-income consumers are struggling to pay their electric bills, while 88 percent believe they are doing everything they can to lower their bills. The research also found that only 15 percent of low-income consumers are accessing LIHEAP and 35 percent are not receiving any form of assistance.